Primary job duties – At the
end of the day, it’s the job of my team and I to drive consumer travel choices
to SD using public relations strategies. Our main objective is to develop
public relations strategy that coordinates with our office’s marketing efforts.
Other duties include writing press releases, pitching stories to journalists,
handling media inquiries/phone calls and hosting writers to SD on press trips.
My role also includes managing the SD Film Office. One person on my team
handles inquiries about SD’s filming locations, helps obtain film permits for
production companies, works with in-state crew and service businesses, and
helps the in-state film industry to grow.
Most challenging aspect of my job –
- Keeping
up with the ever-changing trends in communication and figuring out which
of them are necessary and which are not.
- Finding
the most effective way to communicate with each of our audiences (staff,
the public, the media, board members, the SD visitor industry).
Favorite quote – Do or
do not. There is no try. – Yoda
Favorite TV show – I’m
completely and hopelessly addicted to Lost.
Most important class I took in college and
why – Campaigns; it’s the closest thing to real-world experience you can
get from a college class. It taught me the importance of an integrated
campaign, and how imperative it is that all elements of a campaign work
together.
Last book read – The
Glass Castle, by Jeannette Walls. I loved it, and would recommend it to anyone.
I think students should know – Employers are very impressed when you do your research. I once interviewed a
potential intern that knew about our 2010 Initiative goals program. This isn’t
something we publicize very much, so I knew he did a lot of digging to find it.
Because of this and some other impressive qualities, I ended up hiring him.
Links:
The South Dakota Office of Tourism: www.TravelSD.com or www.MediaSD.com
SD Tourism on Facebook: www.facebook.com/SDTourism
SD Tourism on Twitter: @travelsd
Wanda Goodman at LinkedIn: www.linkedin.com/in/wandagoodman
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