Branding yourself online should be top-of-mind throughout college. Building a LinkedIn page is a great way to start that process. You have control of the page and can direct viewers to other sites, including your blog and online portfolio. Ron Jones just posted a great tutorial called LinkedIn 101 at ClickZ: http://www.clickz.com/clickz/column/2024165/linkedin-101. Personalize your URL so the link shows up close to the top of the search results page when someone does a Google search with your name. Make sure to connect with me and the South Dakota State University Journalism and Mass Communication group where you will find many of our alumni.